Grow sales – When done effectively, visual merchandising can increase sales by directing people to the products they want or need. Visual merchandising helps create a positive shopping experience for customers so that they will be more likely to return for future visits.
It encourages people to come into the store, and can help guide them in finding the right product for their needs. It gives a business a sense of identity and brand consistency.Įngages the shoppers – An attractive and welcoming store creates a positive first impression. For example, a franchise business might want all its franchisees to have the same promotional displays. Reflects your brand – A good visual merchandising display stays in-line with the company’s overall brand. They are professionally trained and may be tasked to manage the following:Īll types of retail stores can benefit from visual merchandising. They combine marketing principles, retail merchandising knowledge, and creativity to use the space and layout of the store to present the store’s inventory in a positive way. Its ultimate purpose is to use the retail space to generate more sales.Ī visual merchandiser is the person behind the magic. Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention.
Anyone who has ever walked into a retail store has seen visual merchandising at work.
0 kommentar(er)
